I am a strategic-minded public relations and communications expert with strong media and public speaking experience looking to contribute to the success of a dynamic organization. I am always interested in roles to apply my drive, experience, passion and communication skills to make a positive difference in the world.
Design and implement the strategic communications plan in support of the organization’s priorities through effective project management
Implement and regularly evaluate internal and external communications strategies and manage tools for engagement outcome with target audiences including, individual donors, volunteer pilots and governing board, institutional funders, and conservation partners
Facilitate productive curation and interpretation of LightHawk’s work and brand with staff, volunteer pilots and partners producing content accessible to all appropriate team members through centralized data and information management tools
Manage, implement, and evaluate lead generation strategies, tools, and content for measured outcome
Generate media placement and manage staff/organization response to media inquiries and opportunities
Contribute and curate content for development communications, i.e., proposals, donor reports
Understand, interpret, and incorporate the connection between storytelling and motivating volunteers and donors and partners to support LightHawk in daily work
Contribute data and content for monthly and quarterly internal reviews and board reports
Manage contractors providing services in support of strategic communications plan and priorities, i.e., website, graphic design, branding
Identify and implement necessary technology solutions to manage organization’s digital assets for use in storytelling and stakeholder engagement
Collect analytics on social media campaigns and create plans to increase engagement for various audience
Develop and manage budget for communications department needs
Notable Achievements
Launched digital asset management system to manage 40 years worth of photographic and videoassets
Increased organization’s social media presence with a 20% increase over first two years
Designed communications campaigns that raised more than $250,000 from individual donors
Planned multiple fly-in events for organization that included volunteer pilots, conservation partners, donors and other stakeholders
Planned and produced “Romeo November: A LightHawk Story short film in partnership with American Rivers and Trout Unlimited
Oversee communications efforts of the organization including promotional materials and regular communication with membership.
Create, review and edit marketing and communications documents. (Policy guide, Mission documents, etc.)
Develop, maintain and enhance relationships with community, economic development and governmental organizations fostering an atmosphere of partnership, trust and respect.
Maintain a dialogue with elected officials, government department heads, economic development leaders and key government staff.
Participate in community discussions and share business views as directed by the President/CEO and/or, Chairman of the Board or Board of Directors.
Act as a resource on local government business processes and regulations outlining their necessity, including the political and practical contexts in which the regulations exist and are modified.
Responsible for managing main social media accounts for the Chamber (including Facebook, Instagram, Twitter, YouTube and LinkedIn).
Responsible for all promotions and advertising regarding the Chamber to ensure consistent branding for the organization.
Responsible for the creation and management of print, digital and video content.
Responsible for promotion of programs and events through chamber member emails, press releases, fliers and other advertising/marketing channels as needed.
